catalog design

The catalog is the manual that is provided to the customer to introduce the products or services of the organization. Advertising catalog design is done with the aim of creating a relationship between producers and consumers of goods or services. If the catalog printing is of acceptable quality, it will have a greater impact on the customer’s choice. Actually, the customer decides to buy or not to buy based on the design and printing of the catalog. Catalog design can be made in a way that makes the decision easier for the customer.

A catalog is actually a guide to a product or service. In designing an advertising catalog, a list of factory products or services of the organization and institute can also be included. Many businesses use catalogs to introduce the services they provide. A well-designed catalog is the best advertising tool to acquaint the customer with the production process or services of the institution. This feature is different from what is seen in brochure printing. Brochures typically contain comprehensive information that is designed to familiarize the audience with the goals and performance of the organization. But catalogs have the task of informing about the most detailed items related to the introduced goods or services.

In designing advertising catalogs in addition to product names, models, photos, technical specifications and…. Also seen with brief descriptions. These items are most useful to guide the buyer and familiarize the customer with the desired product. In this way, this type of catalog can be targeted at the customer for purchase order and the list of products or goods available in the store is informed. The purpose of this design is to enable the customer to choose from the products on the list.

Many service providers provide catalogs, service details, and partner organizations to the customer by designing a catalog, which facilitates the order registration process. In fact, producers are looking for customers and consumers are looking for producers. In this ongoing process, the key role of catalogs is well defined. The more professional the catalog design and the better the print quality, the better and stronger the bridge between the producer and the consumer is formed.

Printing images of goods or services along with providing written texts alone can not lead to effective communication. A mix of specialized techniques and fine arts can be seen in the design of a professional catalog. The catalog must be purposefully designed otherwise it loses its functionality. Half of the catalogs never get the customer’s attention and go to the trash unread. Some of the most important features of a good catalog are:

• Lightweight and portable
• Ability to read catalogs in the shortest time
• Short descriptions and key points for the buyer
• Contains answers to all buyer questions
• Designing a targeted advertising catalog to attract the buyer’s attention
• Contains more information on tracts and posters
• Proper design of images between catalog entries
• Use of colors in catalog design

One of the ways of advertising is in the field of production, business activity and providing catalog design and printing services, which makes the audience familiar with the goals of a company and its products.

It has not been long since the catalog was formed and entered the world of advertising. From the middle of the twentieth century, due to the fact that the use of announcements, monochrome tracts and face-to-face presentation of another company’s products did not meet the needs of companies, people began to think about catalog design.

Using a catalog allows potential customers to become familiar with a company’s products in a short time and be able to identify their needs.

The original design of the catalog used to look more like a tract in the form of a back and forth sheet. In the early 1970s, standard dimensions were defined by French designers at 21 by 30, and catalogs at the time were more than two pages long, using written texts to describe the product in addition to introducing the product.

The most important reason for using the catalog was to inform about a company’s products and services without the need for intermediaries.

Industrial catalogs are usually presented in two categories:

• A way to introduce a product from multiple products. (One product)
• To introduce several new products with different functions (multiple products)

One of the important points in designing an industrial catalog is the use of high quality photos and a variety of colors and the lack of texts.

Most successful catalog designers draw the audience to the catalog and its content in less than 10 seconds. Their secret is to use a lot of photos and a small amount of text. Undoubtedly, the most obvious and meaningful part of any design is its colored elements. Printing color-coded catalogs comes at a high cost, but there are many benefits to using color.

When designing an industrial catalog, even put the logo of the company in it. The logo represents the business activity of a company and its trademark. Usually the logo is located in the catalog on the first page and its best place is on the top and left side of the page. Some people prefer to use the logo on all pages.

When designing an industrial catalog, do not forget to use the organizational color of the company in question. The corporate color and the logo of a company are two elements that show the business identity of an organization. Research has shown that the average time a person looks at a catalog is 7 seconds, and the presence of color attracts more attention. So use a color book when choosing a color and consider the psychology of color in catalog design.

Undoubtedly, the images are a constant part of the catalogs, so use high-quality images to fully show the value of the products. Do not forget about good lighting and high accuracy when shooting.

What should we consider when designing and printing a catalog?

• Provide a summary of the name and performance of the company and introduce their activities at the beginning of the catalog.
• Familiarity of the audience with points and awards (standards, ISOs, etc.).
• Full description of the latest production methods and services.
• Guide the audience on how to use the services or products provided and express their distinctive characteristics in comparison with competing products.
• Enter the correct contact information in the form of address, phone, web address and email.

• Ability to carry it to different places and study at the right time.
• Contains visual content that makes the description concise but useful.
• Communicate with the audience without intermediaries.
• Putting together image and text to better understand the audience with the company’s goals and products.

It is better to use offset printing to print catalogs to increase the quality of work. Catalog format, like other offset and letterhead printing, must be CMYK. The distance from the perimeter on each side is 5 mm and if the line needs to be folded, consider another 5 mm from the edges of the line.

One of the things that makes the quality of catalog design more valuable is the use of the type of cover.

The choice of cover should be made according to the weight and quality of the brochure paper. A quality brochure shows the customer a lot and its excellent quality highlights the attractiveness of services and products.

Note that there is no need to choose the most expensive paper, but poor quality brochures (in terms of material quality) do not bring good results.

Types of coatings for printing industrial catalogs are:

• Cool glossy cellophane
• Cold matte cellophane
• Shiny thermal cellophane
• Thermal matte cellophane
• Matte or glossy UV
• Types of topical UV or stencil

Catalogs are printed and prepared in a variety of punches or punches. The choice of the number of lats depends on the individual. Cataloging is less wired and the reason is the high cost of production. But wired cataloging greatly increases the value of the work.

Do not leave the following questions unanswered before sending the catalog for printing:

• Is there an incomplete part of the catalog that needs to be fixed? If yes, which part?
• Is the overall appearance of the catalog and the feeling it creates in the viewer a deterrent to sales or does it increase its volume?
• In previous catalogs, how long after the first distribution of the catalog? In the new plan, what is the estimated time for this work?
• How did the audience interact with the previous design of the catalog? How does this change in the new design?

In the end, do not forget that the steps of designing and printing a catalog must be passed patiently, and the designer must evaluate many cases and proceed as a trial and error. Try to invest in designing a professional catalog as it will increase your company’s sales.

In the end, do not forget the high level of competition in today’s world and the importance of effective advertising has made the slightest mistake mean the loss of a large base of users. As a result, be extremely careful in designing and printing the brochure so that you do not regret it later!

Professional catalog design contains very important and basic points, which many designers are unaware of and fail to print the catalog, so we are by your side to successfully go through all these steps. Let’s.

The most important part of a professional catalog design is its content, but how does the content attract the audience?

You might think that if the content is small and concise, it is enough, but the important point in designing it is that you can provide a complete description of your product or service, but this content should be useful in addition to being comprehensive and avoiding additional content and Avoid useless.

The catalog is distributed to the audience in seminars, conferences and waiting rooms. The dimensions of the catalog, the type of paper and the cover on it vary according to the purpose and type of message. Do these two questions need to be answered before designing a catalog?

What is the purpose of catalog design?

Who is the target community?

The answers to these questions determine the style and principles of design in the catalog. Although the lines of work are clear, but in the professional points and details, the creativity and initiatives of the designer come to the fore. The following are more important for creating an effective catalog: