The advantages of industrial and advertising photography are very different from each other. Because these two photography methods work separately in different areas and each of them has specific duties. In the field of industrial photography, professional imaging of industrial locations, production lines and products is done. These images help businesses to showcase their production processes, product quality and credibility. On the other hand, advertising photography, using modern techniques, is mainly engaged in activities related to the field of advertising. Among the advantages of industrial and advertising photography, different goals and separate methods can be mentioned.

Many people do not understand the difference between industrial and advertising photography and believe that these two methods of photography are in the same direction. While industrial and advertising photography are two different fields in the world of photography, which are dedicated to the use of different techniques, art and expertise by photographers. Industrial photography usually deals with the imaging of products, production processes and machinery components related to industry. In industrial photography, the focus is on technical details, correct and functional representation of industrial products and activities.

On the other hand, advertising photography is often used to create images for advertising campaigns. In this type of photography, artists create attractive and distinct images of products and events from competitors, and their goal is to attract the attention of the audience and convey a specific advertising message. In advertising photography, the use of colors, special lighting and location are very important. The difference between industrial and advertising photography is in the goals and content of their images. Industrial photography deals with accuracy and highlighting the technical and industrial details of products, while in advertising photography, artistic tools are used to create attractive and effective images to promote a product, service or brand.

Product photography, as an important branch of industrial photography, has a special focus on imaging various products and goods. The main purpose of product photography is to show the best features, details and different uses of products. Using modern techniques and lighting, photographers try to create artistic and advertising images that attract and convince customers to buy. In product photography, the focus is on accuracy in detail and the actual appearance of the products. Industrial product photos are often used for catalogs, advertisements, and display on business websites.

Professional industrial photography means doing photography in the field of industry with the use of professional expertise and equipment. In this type of photography, the main goal is to create quality images of industrial products, production processes and equipment related to the world of industry. The main advantage of professional photography is that artists active in this field have technical and specialized knowledge in industry and production.

This expertise allows them to record the technical details of the products in the best possible way and create quality and professional images. In addition, professional photography has another great advantage for businesses. This method of photography provides quality images to businesses, and this issue instills a sense of confidence in customers.

Industrial photography is known in English as “Industrial Photography”. Note that many photography collections also know industrial photography in English as “Commercial Photography” and it is often used in the meaning of commercial photography. In this field of photography, images of processes, equipment, industrial products and other aspects related to the industry are created in order to record and document.

Industrial photography service is a specialized field and deals with imaging and recording sequences related to industry and related fields. These services include a wide range of fields and topics. Among the services of this type of photography, we can mention the recording of images of machines, industrial equipment, production processes, final products, construction architecture images, work environment images, advertising product images and even aerial images. Using professional equipment, modern lighting tools and high experience in industrial fields, photographers try to create images with high precision, ideal colors and detailed details.

Industrial photography services are considered one of the most important needs of the country and are directly related to the development of industry and the field of architecture. This issue greatly increases the importance of industrial photography in Tehran. Because Tehran, as the capital of the country and with a population of more than 15 million people, is one of the largest cities in the country in terms of industry and architecture. Product photography in Tehran provides ideal conditions for photographers and photography collections due to high demand. Currently, Negaran design and printing collection offers all services related to photography in Tehran with reasonable prices and ideal quality.

Industrial photography for the website is one of the new and important needs of customers, which has faced a strange growth in the past years. With the growth of businesses on the internet and the creation of many Iranian websites, we are witnessing an increase in the demand for photography for the website. Today, most businesses provide many industrial and architectural services to customers using the website. These websites will always need photography for the website in order to meet the need of taking pictures and creating portfolios.

Photography for catalogs is one of the most widely used uses in the field of photography, which has a significant impact on the development and promotion of products and services of companies. Images obtained from industrial photography for catalogs provide detailed and attractive information about products. These images are usually taken with high accuracy, proper lighting and different angles to show the best features and details of the products.

In addition, quality images of products in catalogs can increase credibility and trust in the business. As a result, industrial photography for the catalog is a very effective tool in strengthening the confidence of customers and attracting the attention of the audience.

360 degree industrial photography is an advanced imaging technique that creates comprehensive and complete images of the intended environment. In this method, the product photographer records the surroundings of the objects and spaces simultaneously using special cameras with a 360-degree view. These images are then displayed in a spherical or cylindrical shape using specialized software. Using 360 degree photography in industry, businesses, tourist places and even shops as a very effective marketing tool. This technique allows the audience to see the environment related to the product or service in a more realistic way.

Industrial photography of machines is one of the important areas of industrial photography that deals with accurate imaging of industrial machines and equipment. This type of photography is used to record and document products, production processes and various equipment. The images obtained from machine photography allow companies and factories to display their products in the best possible way. In addition to being used in catalogs and promotional items, these images can be used in websites, corporate profiles, and documentation of production activities.

Another important branch of industrial photography is industrial photography of the factory, which leads to the imaging of the equipment and working environment inside an industrial unit such as a factory. This type of photography is done with the aim of recording images of production line machines and workers performing tasks. The main purpose of factory photography is to show optimal performance and safety in the production environment and emphasize the quality of the process and products. Industrial photographers in the field of factory photography, using professional cameras and equipment, try to record important moments, technical details and various fields of factory activity.

Industrial photography of the production line is one of the fields of photography that deals with accurate imaging of various components of production lines. The main purpose of this type of photography is to show the technical details, precision in manufacturing and the optimal functioning of the components of the production line. These images not only serve as an effective tool for engineers and quality control experts, but also play a role in better managing processes and improving the efficiency of production lines. Also, the images obtained from industrial photography of the production line are used in the field of advertising, training and documentation for use in catalogs and websites.

Medical industrial photography is a different and important branch of industrial photography that includes accurate imaging of medical environments and various components related to health and treatment. The main purpose of this type of photography is to record quality images of medical equipment, operating room, surgical instruments and other treatment procedures. Images obtained from medical photography can be used in medical research, education, medical industry advertising and scientific publications.

Industrial clothing photography is a part of industrial photography that captures quality and attractive images of various products and clothes. The main purpose of this type of photography is not only the correct and accurate display of the details of clothes and models, but it is also known as an important tool in the field of advertising, online marketing and brand promotion in this industry. Photographers in this field create highly detailed and attractive images of clothing using modern imaging equipment and appropriate lighting. Industrial clothing photography is very important. Because it is responsible for directly influencing the introduction of products and design style to the consumer society.

Jewelry photography is one of the most used and popular fields in the field of industrial photography. Jewelry photography services include shooting and recording sequences related to jewelry and jewelry products. The main goal of jewelry photography is to create quality images and show the details, brilliance and beauty of jewelry. These images are used for various purposes such as advertising, online sales, catalog design, and participation in exhibitions.

Jewelry photography is very important. Because jewelry is known as a valuable and popular element. This is why jewelry photography needs quality images and creating attractive sequences more than other jobs. Currently, all services related to jewelry industrial photography are provided to customers by the photography team of Negaran products at the most appropriate price.

Aerial photography or sky photography refers to the imaging of terrestrial landscapes and objects from a height, especially from helicopters, drones or drones. The process of aerial photography is known as an important and modern branch of photography and is used for imaging in many fields. One of the main uses of aerial photography is to record images and videos when there is difficult or no access to land such as mountainous areas, forests, protected areas or areas where industrial processes are carried out.

In addition, aerial photography helps researchers and rescue agencies during critical situations, natural disasters, fires and other such cases. Note that aerial photography is also used in the field of architecture and urban planning. Designers and architects can organize patterns and urban plans and the progress of construction projects by using aerial images.

Car photography is another field of industrial photography and it records images and videos of cars, motorcycles and other vehicles. This type of product photography is done in order to show design details, measure dimensions and depict the beauty and technical features of cars. Also, car photography is used in the field of car racing, car exhibitions and even in recording technical images for engineering and design analysis.

Food photography is an art and science that is dedicated to recording beautiful and attractive images of food and drinks. The main purpose of food photography is to create advertising images and record attractive sequences to attract the attention of customers. Food product photography is widely used in restaurants, food advertisements, cookbooks, and websites related to cooking education. In addition to these things, sharing and creating content through food and drink images on social networks helps to increase reputation and branding.

Architecture and interior photography is one of the most important and practical parts of industrial photography and has been used a lot in recent years. The main purpose of architectural and interior photography is to capture images of buildings and architectural details. This type of photography is done in order to show the art of architecture and introduce internal and external designs to the audience. Architecture and interior photography as a visual art, with the aim of showing and creating a physical and visible portfolio, is trying to record the best images and videos of buildings and their interior.

Sports photography is the art and technique of recording images related to sports activities. The main goal of this type of photography is to convey the charm and energy of sports to the audience through images. These images are used as a powerful tool in advertising and media, and they can perfectly depict prominent and sensitive sports moments. Note that sports photography is used in virtual networks, websites and visual media such as television.

News photography, as a basic element in the field of photography, captures accurate and real images of current events in different societies. The main goal of photojournalism is to provide real and clear images that convey news and content to the audience as a visual document.

By being present at the scene of events, including cultural, sports, political and social events, news photographers try to accurately record and present important moments and important information to the society. These images are then published in various media such as newspapers, websites and social networks. In addition to these cases, news photography has a significant role in strengthening news culture and promoting accurate information in society.

Photography in the agricultural industry is aimed at imaging agricultural machinery and tools, farmlands, gardens and shipping products. In addition, agricultural industrial photography is very important in documenting the cultivation and harvesting process, adding appendices to irrigation reports, etc.

Tourism is one of the most important industries in which the recording of images and visual aspects is the first word in attracting the attention of the target market. Photography of tourist tours requires the use of appropriate equipment (ND and polarized filters, telephoto lenses, etc.) and complete mastery of techniques. That is why in the tourism industry, imaging and photography are outsourced to professional teams.

Due to the growing nature of online businesses and new print and digital media, a significant percentage of sales are not made at the physical location of production and supply of goods. What guarantees the success of a Click-and-Order business (online shops) is to give customers the feeling that they are next to the product and can check and evaluate the quality of the product from different angles. Even in the case of Click-and-Mortar businesses, the customer needs to be motivated and feel the need to make a decision to purchase in physical stores through digital media such as websites, digital catalogs, etc. Therefore, some of the advantages of industrial photography can be seen as follows:

• Knowing about lighting methods, shooting angles and having advanced equipment, guarantees that you have quality and clear images of your products.
• Creating the belief in the audience that the product is really similar to the picture and showing them all the negative aspects along with the positive points of the product. The customer must be sure of your honesty in showing the goods.
• Industrial photography can strengthen the visual identity of your brand. On the other hand, the role of visual stimuli (such as product images, brand logos) in customers’ perceptions of product value cannot be denied.
• Industrial photography can strengthen the visual identity of your brand. On the other hand, the role of visual stimuli (such as product images, brand logos) in customers’ perceptions of product value cannot be denied.
• Having quality images of products leaves your salespeople and representatives free for marketing, and they can adopt more effective sales styles by relying on product documentation (images are a vital part of this documentation).
• If you want to survive and be profitable in the e-business environment, you need professional imaging and industrial photography of your products and services.

Industrial photography is used in different areas of an organization (from images included in digital and printed catalogs to archives of manufacturing processes, banners, advertising posters, etc.). This is why cooperation with a team of experts in the field of product and service imaging will be needed by your business for a long time. Among the uses that can be imagined for industrial photography are:

• Printed and digital catalogs
• Inserting product images in all kinds of banners, posters and billboards
• Advertising in visual media such as television
• Placement on the organization’s website and social platforms
• Documentation of product manufacturing or assembly procedures
• and …

Usually, industrial photography and advertising photography are considered two separate branches. However, the impact of product images in the marketing and advertising process cannot be denied. In other words, placing clear, detailed and high-quality images in catalogs, websites, and banners can also serve a part of advertising purposes. However, keep in mind that these two concepts are not exactly the same and refer to different aspects. We at Negaran Collection provide you with a professional and experienced team for both industrial photography and advertising photography.

1. Getting to know the product and its strengths and weaknesses
2. Knowing which aspects of the product are most critical to the customer and persuading them to buy.
3. Selection and provision of professional photography equipment, appropriate decor and background, etc
4. Adjusting product angles, lighting and controlling shadows
5. Carrying out the process of photographing products
6. Determining the selected images of the product or service
7. Specialized image editing (contrast and color settings, retouching, various filters, etc.)
8. Carry out secondary modifications according to the opinion of the employer
9. Delivery of the final files of the industrial photography project